Build Your Company Rebrand with a Solid Foundation
For Chicago-based architecture, restoration, and planning firm Arda we created an updated library of images designed to bring its culture into focus. Strong employee portraits and workplace imagery help prospective employees picture themselves on the team which supports recruitment. This also helps current staff feel that their contributions are valued. Arda has a long-tenured team and their investment in individuals becomes an important part of the employee experience.
This assignment called for a versatile set of images: environmental portraits, consistent gray-background headshots, and candid photographs that capture the energy of people at work. We first photographed the Arda team in 2024, then returned this year to create new portraits that match the established visual direction. A professional makeup artist supported the portrait portion of the day, helping each team member feel comfortable and camera-ready.
The project came together through a close collaboration with a5 Branding & Digital, the communications agency leading Arda’s rebrand. a5 helped guide how the office and team imagery would work together across the new visual identity and website. By pairing thoughtful art direction with an organized portrait process we created a cohesive collection of architecture firm branding photography that gives Arda a polished, welcoming, and professional presence for their future.
